AT&T Commercial With Woman Checking Phone While Driving Is Powerful

AT&T Commercial With Woman Checking Phone While Driving Is Powerful

Telephone company AT&T have been making commercials about the dangers of texting and driving for quite a while now. Their most recent TV ad, titled “Close to Home” from their It can Wait campaign, goes beyond texting to include social media. The full length ad which features a mother checking her social media while driving with her little girl, is extremely powerful.

The ad, which is broken into different lengths for television is actually almost four minutes long in its entirety. Although the smaller versions are effective, the full length video takes the viewer on a journey that is sure to leave a lasting impression. Especially when you consider most of those watching who are of driving age, have engaged in the same behavior at one time or another.

According to the AT&T It Can Wait® Movement website, “…nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat”, with “7-in-10 people engaged in smartphone activities while driving”. Taking a different approach to include things other than just texting is what makes this commercial so effective – dealing with those who thought a quick glance at the phone to check a “status”, isn’t as bad as full out texting.

The TV ad which appeared this month (July), has already received almost 4 millions views on the Company’s YouTube channel. The telephone company explained their new focus for their Responsible Use of Technology program stating, “AT&T will expand the It Can Wait® campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed”.

AT&T ‘Close To Home’ It Can Wait© Commercial:

The video, which shows “six characters on a perfectly average day”, centers in on a mother who makes a quick glance at her cellphone after a notification sounds. Taking her eyes off the road to inform her little girl in the backseat that “everyone is liking the photo of you”, her car crosses the center of the road and hits a pickup head on.

It’s a great ad and hopefully a message that gets across.

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Photo: Top ©2015 AT&T


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Wayne Andres

Creator, Editor In Chief at - "I went on a Twitter rant once; no one cared - Celebrities have all the fun".

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